Video marketing is no longer a secret, no longer a fad, and no longer a tool used for only big businesses. Apartment communities, individual properties, and even realtors are embracing video marketing are seeing huge returns in every way. Countless studies indicate that more than half of existing companies are already utilizing it as part of their marketing strategy, and it should be a crucial part of your apartment marketing strategy as well.
Nielsen even claims that 64% of marketers expect video to dominate their strategies in the near future. Apartment videos have the potential to reach the more than one billion visitors YouTube receives every month.
The Content Marketing Institute recently published an article that cited the top 19 statistics supporting the case for using visual content as a part of your marketing plan. Some of our favorites regarding apartment video marketing specifically included:
-90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
-Viewers spend 100% more time on pages with videos on them.
With only a few seconds or minutes to capture your audiences’ attention, especially in such a space as an apartment model or community, it is crucial that you convey the most amount of information in the most effective way possible – while still maintaining a strong marketing goal throughout the video! Visuals are processed 60,000 times faster in the brain than text, so doesn’t that sound like the apartment videos are the most effective way to market to your audience? Even student housing videos benefit from this boost in marketing!:
Through creative, engaging stories crafted around your apartment’s brand and setting, your apartment videos can be just as effective as the summer’s biggest blockbuster in reaching a wide audience. You can trust Show My Property TV with your property’s story, and we will ensure creativity that enhances ROI, leaving you to never question the need for video marketing again.