So you’ve seen a few of your competitors’ apartment marketing videos and you want to engage with your future leasers in the same way. But, you’re not quite sure what makes a successful apartment marketing video? That’s okay, that’s what we’re here for – and we’re willing to share some tips for apartment marketing.
A recent report from Ascend2 indicates that two-thirds of marketing professionals will increase their video spending as a means to increase brand awareness, lead generation, and online engagement – specifically stating that they feel that video email the most effective distribution channel for their marketing efforts, followed closely by platforms such as YouTube and company websites.
This means that over half of marketers today are noticing the effects that video is having on the advertising world and are jumping on the video train before it leaves. But, this also means that so many marketers and businesses are behind. Your apartment community can no longer rely on simple text, or even pictures. Video content is the fastest and easiest way to reach the widest audience, and apartment marketing videos absolutely need to be a part of your campaign.
So, this brings us to our first corporate video tip: Engage with your audience.
-90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
-Viewers spend 100% more time on pages with videos on them.
The first statistic further supports the idea that visual cues spark a faster connection to information, therefore allowing your audience to connect with you and your brand much quicker – 60,000 times quicker! With only a few seconds or minutes to capture your audiences’ attention before they click off the page, it is crucial that you convey the most amount of information in the most effective way possible – while still maintaining a strong marketing goal throughout the apartment marketing video!
To sell, I mean truly sell, your units and property’s brand, you will have to start utilizing apartment video as a part of your marketing strategy.
As the Content Marketing Institute put it, “In light of this, it’s important to keep online video advertising in perspective, and remember that ads are merely a subset of a bigger shift to using video content to better engage with consumers.”
Our host element personally connects with your audience while furthering the theme and feel of your property overall:
Advertising, whether it be through a TV commercial or a apartment video hosted online, is a part of a much larger movement to begin to engage with your audience, and future lease holders, in a different way. You can now connect with them visually. You can visually showcase your property and all of the sparkling amenities. You can show your apartments in a three-dimensional space with people actually engaging with it. It is a revolution in sales, and it is only getting started.