Peace of mind is everything for parents when sending their children off to college. They want to know what the campus looks like, where all their classes are, who they will be living with, but most importantly how safe they will be after they’ve flown the nest. One of the most effective ways for parents to be able to have piece of mind regarding their children’s accommodations while away at school is to provide them with a student housing video tour!
Leasing a student housing property is not like trying to sell a product. Marketing and selling a physical space, especially one that people are going to live in, means that enticing them visually is of the utmost importance. Their first concern is rarely about the specifics as much as whether or not they can picture themselves living in the unit and whether or not it suits their lifestyle (price, community, amenities). The most effective way to showcase this is through student housing video tours. While they serve to hype up the property for the students in displaying the amenities and social aspect, they also serve to show the parents the physical space in which their child will be living in. These videos are able to speak on behalf of the security aspects of the community while displaying them visually.
Instead of following a coherent narrative through the property and highlighting what it is actually like to live in the community, most videos regurgitate word-for-word what has been listed on the website. While an apartment tour video of any kind can enhance listings (60 seconds of video is worth 1.8 million words!), we here at Show My Property TV believe in getting the most bang for your buck in your student housing video efforts.