Print marketing is quickly becoming a thing of the past. Branded content and content marketing is quickly emerging as the more effective way to communicate with your audience, especially regarding apartment marketing.

Leasing an apartment is not like trying to sell a product. Marketing and selling a physical space, especially one that people are going to live in, means that enticing them visually is of the utmost importance. Their first concern is rarely about the specifics as much as whether or not they can picture themselves living in the unit and whether or not it suits their lifestyle (price, community, amenities). Video is the most effective way to do this regarding apartment marketing, but it also requires an understanding of your individual brand as well as the influence of images.

Greg McCoy, Social Media Coordinator for Campus Apartments, asked, “Can you identify your brand in three words? What about in one word? And we’re not talking about the product itself – but an image or brand.”

What would be your apartment community’s one word, or better yet, image that truly captured your brand? Show My Property TV can help you define that, as well as use apartment marketing to target a specific audience within that brand.

While an apartment tour video of any kind can enhance listings (60 seconds of video is worth 1.8 million words!), we here at Show My Property TV believe in getting the most bang for your buck in your apartment marketing efforts. This is why we combine aesthetically pleasing shots of your property with a custom-written script that pulls the viewer in.

For more on how Show My Property TV can help your leasing efforts, visit us here and check out some more of our examples!