Student housing is quickly become a niche market in the apartment community. Marketing to not only students, but their parents, requires different tactics than marketing to multi or single-family housing might. The most successful way to do this is through student housing videos.

Print advertising is quickly going out of style. Online content is on the rise, and today’s apartment communities need more than a page on their website dedicated to marketing to future residents. You need a brand and you need to engage your audience with that brand. We work to create a coherent narrative of what it is actually like to live in the community, what it is like to be immersed within your specific student housing brand, whereas most videos regurgitate word-for-word what has been listed on the website. While an apartment video tour of any kind can enhance listings (60 seconds of video is worth 1.8 million words!), we here at Show My Property TV believe in getting the most bang for your buck in your student housing videos.

Peace of mind is everything for parents when sending their children off to college. They want to know what the campus looks like, where all their classes are, who they will be living with, but most importantly how safe they will be after they’ve flown the nest. One of the most effective ways for parents to  be able to have piece of mind regarding their children’s accommodations while away at school is to provide them with a student housing video!

Check out one of our latest student housing videos below: