Watching video content on computers has become just as common as watching video on a television. And, in just a year (2011 to 2012), video marketing rose from 52% to 70% as being used as the strongest content marketing tactic. Web video is on the rise, and your company needs to start thinking about incorporating apartment videos into your content marketing strategy.
A recent report from Ascend2 indicates that two-thirds of marketing professionals will increase their video spending as a means to increase brand awareness, lead generation, and online engagement – specifically stating that they feel that video email the most effective distribution channel for their marketing efforts, followed closely by platforms such as YouTube and company websites.
This means that over half of marketers today are noticing the effects that apartment videos are having on the advertising world and are jumping on the video train before it leaves. But, this also means that so many marketers and properties are behind. Websites can no longer just be texts, or even pictures. Video content is the fastest and easiest way to reach the widest audience. Through Show My Property TV, your apartment videos will not only showcase beautifully (and with a professional TV host), but it will tell an engaging story about your property while engaging with your defined target audience.
We’ll let you in on a little apartment marketing tip that we use for all of our apartment videos: Engage with your audience.
-90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
-Viewers spend 100% more time on pages with videos on them.
The first statistic further supports the idea that visual cues spark a faster connection to information, therefore allowing your audience to connect with you and your property much quicker – 60,000 times quicker! With only a few seconds or minutes to capture your audiences’ attention, it is crucial that you convey the most amount of information in the most effective way possible – while still maintaining a strong marketing goal throughout the apartment video!
The best apartment marketing companies do their research, and we certainly do. In a recent study, Forrester Research found that videos were 50 times more likely to receive and organic first page ranking than traditional text pages. Impressive, right?
In conclusion, with Show My Property TV, you won’t get lost in the jumble of pre-existing apartment videos. While we help you with SEO to fully optimize your video’s life on the web, we start by creating an engaging story. Therefore, audiences will spend longer watching your content, which means they will spend more time interacting with you and ultimately fill those units faster. We provide stories that are engaging, concise and easy to digest – packing the biggest punch in the most effective way.