Branding your apartment community can seem like a daunting task, but studies are continuing to show that apartment videos are one of the quickest and easiest ways to reach the widest audience. Not only can they be viewed on multiple platforms, but apartment videos can be shared easily on social media.
Greg McCoy, Social Media Coordinator for Campus Apartments, stated that to create a community’s brand voice, you must determine two things upfront: who it is they want to connect with and how.
Any company can make media work for them to their advantage, but we feel that apartment videos specifically help fill those leases due to the fact that it not only introduces the potential resident to the physical space, but also because videos are the most shareable form of social media existing.
But effectively utilizing apartment videos as part of your marketing strategy, you can reach your younger, student audience and let them you care enough about their interests and needs to market specifically to them with the video. After engaging with the students through an apartment video, they will be more likely to share the video, only further increasing your online visibility and popularity. In a recent study by Social Chorus, 99% of millenials would engage with a friend’s post instead of a brand’s and over 50% interact with friends’ social posts daily. So, the chances that your video will be seen and interacted with after being shared by residents is very, very likely.
So, you need a brand and you need to engage your audience with that brand. What better place to do that than online? We work to create a coherent narrative of what it is actually like to live in the community, what it is like to be immersed within your specific student housing brand, whereas most videos regurgitate word-for-word what has been listed on the website. While an apartment video tour of any kind can enhance listings (60 seconds of video is worth 1.8 million words!), we here at Show My Property TV believe in getting the most bang for your buck in your apartment videos. We understand that you want to get the most exposure out of your marketing endeavors, and you apartment video will be a mainstream source of content that can drive traffic and increase lead conversions.