Leasing an apartment is not like trying to sell a product. Marketing and selling a physical space, especially one that people are going to live in, means that enticing them visually is of the utmost importance. Their first concern is rarely about the specifics as much as whether or not they can picture themselves living in the unit and whether or not it suits their lifestyle (price, community, amenities). The most effective way to showcase this is through apartment video tours.

The biggest problem with most apartment video tours arises from the lack of good content. Instead of following a coherent narrative through the property and highlighting what it is actually like to live in the community, most videos regurgitate word-for-word what has been listed on the website. While an apartment tour video of any kind can enhance listings (60 seconds of video is worth 1.8 million words!), we here at Show My Property TV believe in getting the most bang for your buck in your apartment marketing efforts. This is why we combine aesthetically pleasing shots of your property with a custom-written script that pulls the viewer in. Our host element furthers our top notch apartment video tours, as someone ON SCREEN is speaking to your potential clients.

RealEstate.com listed the top 3 marketing tactics for realtors in 2013 . Topping that list: VIDEO. Videos are 53 times more likely to generate a first page Google ranking.

So, before clients even know they want to live in your beautiful community, a simple Google search could bring them to you, just by having an apartment video tour online. Imagine the possibilities after they view your video!

For more on how Show My Property TV can help your leasing efforts, visit us here and check out some more of our examples!