It’s no secret that Apartment Video Tours are the most highly sought after item on many apartment budgets this year, and for good reason! If a picture is worth a million words, how many does it take to fill an apartment? Dr. James McQuivey of Forrester Research has published data stating that one video is actually worth 1.8 million words! It’s time to cut the fat from your web presence! By using video as your flagship marketing strategy—you insure that you have made the best possible first impression on your rental market every time.