FOUR HUNDRED AND THREE PERCENT! That’s 403% more opportunity to lease those new apartments by simply making a one-time investment into an apartment video. This can be hosted on your community webpage but also in your email marketing campaign, where subscriber to lead conversation rates increase 51% when an apartment video is included. Show My Property TV produced this testimonial-driven video for a property that includes anchorage services for their resident boaters:
100 million Internet users watch online video per day. If your property is not currently utilizing apartment videos into your overall marketing strategy, you are missing out on a big opportunity to reach the maximum audience. 59% of senior executives said they would rather watch a video than read text. An apartment video allows you to market your property not only a more exciting way, but also a very readily accessible way.
While an apartment video of any kind can enhance listings (60 seconds of video is worth 1.8 million words!), we here at Show My Property TV believe in getting the most bang for your buck in your apartment marketing efforts. This is why we combine aesthetically pleasing shots of your property with a custom-written script that pulls the viewer in. Our host element furthers our top notch apartment video tours, as someone ON SCREEN is speaking to your potential clients.
Video marketing for your apartment doesn’t have to wait until the property is even complete. Much of the time, pre-leasing efforts begin before construction has been completed, and an apartment video can show off local area highlights as a way to build hype. Check out this creative pre-leasing video for a Florida property: