Nowadays, anybody can make an apartment video. Grab your iPhone, record for 30 seconds and then upload it to YouTube. Just because you can doesn’t mean you should, which is the case for most online video content when it comes to properties and an apartment video for their website. An effective apartment video used for marketing purposes requires good content with the right combination of engaging storytelling and marketing tactics.

Having an apartment video marketing your property means that it can not only be viewed on a computer, but by any person with a smartphone or tablet, which is just about everybody. Mobile devices make attracting clients even easier. Mobile phones, smart phones, tablets, compact laptops – you name it people are picking it up and using it to watch video. And, remember that YouTube is the number two search engine in the world, leading us to believe that consumers just don’t want to read anymore, they want to watch a video, your apartment video. On average, people spent 7.5 hours watching online video each month in 2013.

The more traffic you are driving to your property’s website, the better. And, with a top-notch apartment video in both the email on your homepage, you’ll be able to hold their attention longer than you would with just text alone. 80% of your online visitors will watch video, whereas only 20% of them will actually read content in its entirety.

So, don’t fall behind on the video trail. Let Show My Property TV enhance your content marketing efforts through a stellar apartment video and stand out from your competition.