Trying to effectively connect to your future renters through apartment marketing but don’t know how? Apartment video makes the personal connections for you. A professional TV host element can add that special touch to personally address your residents without coming off as too salesy.
Nowadays, anybody can make a video tour. Grab your iPhone, record for 30 seconds and then upload it to YouTube. But the best apartment marketing strategies know better than that.Just because you can doesn’t mean you should, which is the case for most online video content when it comes to properties and an apartment video for their website. An effective apartment marketing strategy requires good content with the right combination of engaging storytelling and marketing tactics, and all of these occur in apartment videos.
Having an apartment video marketing your property means that it can not only be viewed on a computer, but by any person with a smartphone or tablet, which is just about everybody. Mobile devices make attracting clients even easier. Mobile phones, smart phones, tablets, compact laptops – you name it people are picking it up and using it to watch video. And, remember that YouTube is the number two search engine in the world, leading us to believe that consumers just don’t want to read anymore, they want to watch a video, your apartment video. On average, people spent 7.5 hours watching online video each month in 2013. Take your apartment marketing online too!
The more traffic you are driving to your property’s website, the better. And, with a top-notch apartment video in both the email on your homepage, you’ll be able to hold their attention longer than you would with just text alone. 80% of your online visitors will watch video, whereas only 20% of them will actually read content in its entirety.